Posted on: August 3, 2022, 2:42 a.m.
Last update on: August 3, 2022, 03:39h.
DraftKings overtook rival online sports betting mobile app providers in a research firm’s second-quarter survey of such products, earning a win over FanDuel.
In the latest edition of its bi-weekly ECG line report, research firm Eilers & Krejcik Gaming claims that DraftKings was the highest rated mobile sports betting app from April to June.
DraftKings took top honors in our 2Q22 testing, beating rival FanDuel by just hundredths of a point. DraftKings’ top three consecutive finishes in our tests since moving to SBTech are commendable, in our opinion,” says ECG.
SBTech was part of the deal that paved the way for DraftKings to become a publicly traded company, and the operator’s slow migration to that platform, among other controversies, has been a source of criticism across the industry.
While profitability remains elusive, DraftKings appears to have righted its tech vessel. It now rivals BetMGM for second place among US online sports betting operators. FanDuel is the leader in terms of market share.
Other ECG information
Some well-known operators have made progress in the latest EKG survey, while others have work to do.
“2Q22 was a significant milestone for Caesars, whose mostly internal OSB application reached the top 10 in our rankings for the first time since its launch in 3Q21. Caesars’ betting interface helped propel its jump three spots in our rankings from 1Q22,” adds EKG.
To its credit, Caesars’ digital unit, which includes iGaming and Caesars Sportsbook, was nearly profitable in July. Its second-quarter loss of $69 million was only half of what sell-side analysts expected. This could be a sign that the operator’s decision to cut marketing spend is paying off.
When it comes to gaming companies that have work to do to move up the EKG app rankings, Bally’s is a prime example.
“Bally Bet’s new app resulted in a six place improvement in our 2Q22 rankings compared to 1Q22. That said, the app still ended up near the bottom of our rankings (25th) – leaving a gaping itself and the higher level it targets,” the research firm notes.
EKG points out that MaximBET and Hard Rock are climbing up the rankings, and a Michigan-only tribal entity debuted on the list in solid form.
Soaring Eagle” ranked 14th overall in our testing of 2Q22 – a very strong start. running on an end-to-end third-party stack,” EKG said.
Caesars “black” plans
Speaking of Caesars, EKG says the industry rumor mill indicates the gaming company may be toying with the idea of a black-label sports betting concept. It would target its internal database of VIP punters and, possibly, the customers of like-minded rivals.
“While the differentiation gap of a black-label app can be easily eroded by fast-paced competition, we like the concept here,” ECG review. “Caesars’ VIP database is robust, and an OSB product with traps behind the velvet rope would be a smart complement to Caesars’ consumer OSB application.”
The research firm warns that it may take Caesars a while to run a “black” app at the highest levels.